Android phone activations hit 350,000 per day

Some 350,000 Android devices are activated every day, it has been claimed, as the irresistible rise of Google’s OS continues apace.

The estimated figure, which comes to us courtesy of a Wall Street Journal Q&A with UBS analyst Brian J Pitz, marks a 16 per cent rise from February when Google’s CEO Eric Schmidt confirmed that 300,000 Android powered gadgets were being activated daily.

The projection looks even more impressive when you consider that last year the daily activation figure was 60,000.

Of the 350,000, it’s likely that upwards of 90 per cent are smartphones rather than Android tablets, which reports suggest have so far failed to match early sales expectations.

However, more encouraging for the search giant is that revenue from in-app ads is soaring and has reportedly helped Google post over “$1 billion in revenue from mobile alone,” Pitz said.

He added: “We are seeing Google also serve over two billion ad impressions a day through AdMob, which serves display advertising into applications on mobile devices.”