Starbucks launches “Pick of the week” in the UK – offers free iTunes downloads to customers

The offer has been available for Starbucks US coffee houses since 2006 and comes to the UK a week after the company announced free Wi-Fi access without the need to register.

The first complimentary offerings will be the latest song by James Morrison (My Dreams) and a free iBook (Limitless by Alan Glynn). Later on, UK Starbucks customers will be able to enjoy artists such as Coldplay, Tony Bennett and more.

Starbucks UK & Ireland VP of marketing and category, Brian Waring, has expressed that “Digital offers are very important to us” and that there’s an “exciting digital programme ahead for 2012.”